RouteLogic Velocity
Removing 14.6 minutes of friction from every dispatch.
Role
Product Manager — Discovery, PRD, GTM
Completion rate
48% → 58%
Compliance check
14.6m → ≤5s
Pilot
3 accounts · 4 weeks
Overview
RouteLogic's enterprise depth had become its drag. Fleet dispatchers like Marcus were exporting to spreadsheets and Samsara, then returning only to update records. Velocity strips the compliance bottleneck and lets dispatchers ship routes in seconds — without losing the reporting Ops Managers depend on.
The Problem
Manual compliance checks were costing 14.6 minutes per route; only 48% of coordinators completed the workflow without leaving the app. Trust in the platform was eroding even where its data accuracy was best in class.
The Approach
I separated the moment of friction (compliance) from the system of record (reporting), wrote a tightly scoped PRD with hard-fail safety rails, and designed a 4-week pilot with a clear ship / iterate / kill rubric so leadership could decide on evidence, not opinion.
The Outcome
A one-click compliance checklist, automatic audit logging, an experimentation plan with a +10% MDE, and a multi-channel GTM scoped to three pilot accounts. Engineering knew exactly what to build; CS knew exactly how to land it.
Artifacts
From discovery to delivery.
Selected deliverables — problem framing, research, strategic alternatives, PRDs and roadmap.
Artifact 01
Problem & Workaround Analysis
Where the workflow leaks — and which external tools were winning the execution moment.
Artifact 02
Future-State Journey & Roadmap
Four moments redesigned around speed, trust and simplicity — with a Now / Next / Later roadmap.
Artifact 03
PRD & Experimentation Plan
MVP scope with an explicit out-of-scope cut and a falsifiable test design.
Artifact 04
Go-To-Market Plan
Channels, enablement, milestones and success metrics for a 3-account pilot launch.
